The BeSci Academy
with Sonia Friedrich


Irrational Pricing Wins!
Finally you can be empowered with your pricing. Plus it will make and save you money.

I'll show you how to add The Behavioural Science Edge to your pricing. It's easier than you think. 

"Amazing. Inspiring. Enlightening."

For details on the program, click on the image:

 Who Will Benefit from Behavioural Science?
You:
  • Understand the unconscious behaviours and why customers make decisions, take risk + spend money
  • Become extremely confident with your pricing
  • Finally charge what you are worth
  • PLUS you can learn at your own pace

Your Business:
  • Accelerate revenue growth + profit
  • Engage customers by understanding System 1 and System 2 of their brain appropriately and at the right time
  • PILOT. PROVE. PROFIT. Test and measure direct impact of behavioural science nudges. Then roll out what is successful. This saves you time, resources and money
  • Data Wins! Move from convenient to causal decision making with data driven results and proven impact
Your Team:
  • Upskill and empower your team with behavioural science
  • Create a culture of confident experimentation.
  • Add behavioural science to your KPI's and change the game forever
Your Audience
  • Your audience will love this empowering, and inspiring content. They will learn how to apply behavioural science and how they can start to apply it today.
  • Practical. Insightful. Relevant.

Enter The BeSci Academy 

The First Program is: Irrational Pricing Wins!
Kind words from others

Audiences from live IPW events say...

"Amazing" "Enlightening" "Inspiring"*

“Sonia Friedrich is that ‘next level’ presenter who engages her audience immediately and makes every single participant feel they are the top priority in that moment. The result is transformational; you think differently, you consider what you have never considered before and you have practical strategies you can implement from day one.”
Jane Laverty.
Regional Business Manager, Business NSW

*Consistent response from attendees at live events

"Sonia blew our minds with her insights into how the brain works and how to capture and engage our customers and shift their perceptions and behaviours using simple and effective frameworks and techniques.

Sonia...has a way of demystifying complicated concepts and presenting them in a very digestible andpractical format...and a master at thinking on her feet and applying her principles to real life situations. Incredible value...jam packed...practical ideas...highly applicable to all manner of businesses, large and small."
EO - Executive Retreat
join sonia's fan club for OFFERS AND new releases
NUDGECHECK - Remember to tick the box to receive latest news.


Yes, sign me up

Thank you!
Created with

We use cookies to provide you with an optimal experience and relevant communication. Learn more or accept individual cookies.

Necessary

Necessary cookies (First Party Cookies) are sometimes called "strictly necessary" as without them we cannot provide the functionality that you need to use this website. For example, essential cookies help remember your preferences as you navigate through the online school.

Functional

During your interaction with this website, cookies are used to remember information you have entered or choices you make (such as your username or preferences for personalizing your account). These preferences are remembered, through the use of the persistent cookies, and the next time you use the Website you will not have to set them again.

Analytics

These cookies track information about visits to this Website so that we can make improvements and report our performance. For example: analyze User behavior so as to provide additional functionality or improve program contents. These cookies collect information about how visitors use the Website, which site or page they came from, the number of visits and how long a user stays on the Website.

Marketing

These cookies are used to deliver advertising materials relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of campaigns. They are usually placed by advertising networks we work with with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.