The BeSci Academy
with Sonia Friedrich


Irrational Pricing Wins!
Finally you can be empowered with your pricing. Plus it will make and save you money.

I'll show you how to add The Behavioural Science Edge to your pricing. It's easier than you think. 

"Amazing. Inspiring. Enlightening."

For details on the program, click on the image:

 Who Will Benefit from Behavioural Science?
You:
  • Understand the unconscious behaviours and why customers make decisions, take risk + spend money
  • Become extremely confident with your pricing
  • Finally charge what you are worth
  • PLUS you can learn at your own pace

Your Business:
  • Accelerate revenue growth + profit
  • Engage customers by understanding System 1 and System 2 of their brain appropriately and at the right time
  • PILOT. PROVE. PROFIT. Test and measure direct impact of behavioural science nudges. Then roll out what is successful. This saves you time, resources and money
  • Data Wins! Move from convenient to causal decision making with data driven results and proven impact
Your Team:
  • Upskill and empower your team with behavioural science
  • Create a culture of confident experimentation.
  • Add behavioural science to your KPI's and change the game forever
Your Audience
  • Your audience will love this empowering, and inspiring content. They will learn how to apply behavioural science and how they can start to apply it today.
  • Practical. Insightful. Relevant.

Enter The BeSci Academy 

The First Program is: Irrational Pricing Wins!
Kind words from others

Audiences from live IPW events say...

"Amazing" "Enlightening" "Inspiring"*

“Sonia Friedrich is that ‘next level’ presenter who engages her audience immediately and makes every single participant feel they are the top priority in that moment. The result is transformational; you think differently, you consider what you have never considered before and you have practical strategies you can implement from day one.”
Jane Laverty.
Regional Business Manager, Business NSW

*Consistent response from attendees at live events

"Sonia blew our minds with her insights into how the brain works and how to capture and engage our customers and shift their perceptions and behaviours using simple and effective frameworks and techniques.

Sonia...has a way of demystifying complicated concepts and presenting them in a very digestible andpractical format...and a master at thinking on her feet and applying her principles to real life situations. Incredible value...jam packed...practical ideas...highly applicable to all manner of businesses, large and small."
EO - Executive Retreat
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